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Exercising for a Cause
As a company, Echelon is committed to transforming lives and making an impact through collaboration with Susan G. Komen®. Echelon is partnering with Komen from 2021-2023 with a $200k donation, kicking off the partnership during 2021’s National Breast Cancer Awareness Month. During this campaign, Komen featured echelon’s co-branded products such as the GT+ Connect Bike – Susan G. Komen Edition where echelon donates 3% of the retail sales price. The bike features a pink wheel – a first for echelon! This compact and durable connected bike transforms the home into a vibrant, high-end cycling studio and can be connected with the Echelon Fit app to track real-time performance stats including leaderboard ranking, distance, speed, calorie burn, and total output for every workout. Other products include pink and white accessories like a sweatshirt, yoga mat, and water bottle; echelon will donate 20% of the retail sales price of these products to Komen.
Echelon has revolutionized at-home fitness since 2017 with a range of smart exercise equipment and an immersive, worldwide membership experience. Members connect their Echelon smart bikes, rowers, treadmills, or fitness mirrors to the Echelon Fit app for access to live and on-demand workout classes filmed at Echelon studios around the world and led by professional instructors. Through the app, members track performance and progress in real-time, compete on the interactive Leaderboard, and explore more than 2,000 off-equipment workouts to keep them motivated and inspired.
“Unfortunately, breast cancer is a disease that hits home for me and many on our team. When it gets personal, it gets even more real. I am thrilled Echelon can get behind this incredible cause. We want to do our part to end this disease, so no one else has to feel the pain and suffering left behind from their loved ones passing.”
– Lou Lentine, Founder and CEO of Echelon Fitness