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Avocados From Mexico
Good Fats for a Great Cause
Avocados From Mexico partnered with Susan G. Komen® to support Breast Cancer Awareness through its “Good Fats + Nearly 20 Vitamins & Minerals for a Great Cause” campaign. In 2021, Avocados From Mexico donated $50,000 to Komen and promoted the partnership with a special pink bag at participating Walmart stores across the U.S. during Breast Cancer Awareness Month. The partnership was promoted via a social and digital marketing campaign, and a PR campaign that resulted in coverage from 148 media publications. The efforts garnered over 145MM impressions combined. To learn more about the partnership, please visit Avocados From Mexico- Susan G. Komen.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Association of Avocado Exporting Producers & Packers of Mexico (APEAM) have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. AFM is headquartered in Irving, Texas.
“Avocados From Mexico was built on the values of innovation and diversity. And, it’s through our diverse staff – including more than 60% women – that unique partnerships like this one come to life. I’m proud to support such an important cause that affects so many people today.”
–Alvaro Luque, President and CEO of Avocados From Mexico.