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Chef Robert Irvine’s FITCRUNCH

A Protein Bar with Purpose 

In honor of National Breast Cancer Awareness Month, FITCRUNCH® invited consumers to support Susan G. Komen® by purchasing their exclusive Strawberry Strudel protein bars which are available at Amazon and Walmart. From October 2023 to September 2024, Chef Robert Irvine’s FITCRUNCH will donate $50,000 to Susan G. Komen regardless of sales.


FITCRUNCH® makes getting your protein more enjoyable than ever before with a delicious lineup of high protein baked bars. Created by television personality, entrepreneur, and chef Robert Irvine, FITCRUNCH® protein bars provide quality nutrition and an unmatched taste. FITCRUNCH® supports Robert Irvine Foundation, which is a not-for-profit 501(c)(3) organization with the mission of giving back and serving the men and women defending our country, our veterans, first responders, and the families who stand beside them. FITCRUNCH is also a proud supporter of Komen in its fight to end breast cancer. 


“It’s an honor to partner with the Susan G. Komen Foundation, a charity with a proven track record of doing meaningful work that makes a real difference in people’s lives,” Irvine said. “To be able to support them with the Strawberry Strudel FITCRUNCH bar—one of the highest-rated products we’ve ever released—makes so much sense. Between the strawberry flavor and the pink-and-white icing, it’s a partnership that creates more than financial support, but raises awareness of the need for breast cancer research with a positive, lasting impression. 

I was called to be a chef in part because of food’s incredible power to bring people together. This partnership accomplishes just that—all in service of a greater good.”

– Robert Irvine, co-founder and celebrity chef