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Since 1999, Hallmark designs a new limited edition Hallmark Keepsake Ornament to benefit Komen. Hallmark customers view Hallmark Keepsake Ornaments as more than just a holiday decoration. Each year as customers place their ornaments on their trees, it helps them relive special memories and show support for the breast cancer community.  

Through December 31, 2025, Hallmark will donate $2 to Komen for each specially designed keepsake ornament sold.  

About Hallmark

Founded in 1910 by teenage entrepreneur J.C. Hall and remaining a private company with family members on the board of directors today, Hallmark’s businesses employ approximately 27,000 worldwide and generate revenues of approximately $3.8 billion. 

Hallmark Cards, Inc. believes that when you care enough, you can change the world. That’s why the company is dedicated to creating a more emotionally connected world and making a difference in the lives of others. While there are many ways to experience Hallmark, the experiences that matter most to the company are the ones its customers are able to share with their friends and loved ones. Hallmark strives each day to help those experiences – and those connections – come to life.