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Major League Baseball
GOING TO BAT AGAINST BREAST CANCER
Major League Baseball (MLB) has been a been a Komen supporter since 2003 and has contributed nearly $1.8 million dollars in support of Komen’s mission to end breast cancer. The MLB Mother’s Day Campaign honors mothers living with a breast cancer diagnosis and remembers those who have passed. The educational campaign discusses understanding breast cancer risk, sharing the unacceptable inequities in breast cancer outcomes, and it serves as a best-in-class example of reaching and engaging various audiences, including MLB players who participate in a tribute video. The campaign garners PR coverage and fan participation while also promoting pink baseball merchandise benefitting Komen.
About Major League Baseball (MLB)
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing, community relations and social responsibility endeavors. MLB currently features record levels of competitive balance, continues to expand its global reach through programming and content to fans all over the world, and registered records in games and minutes watched this season on MLB.TV. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game.