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FORD MOTOR COMPANY
Ford Motor Company has been actively supporting Susan G. Komen in the fight against breast cancer for more than a quarter century. To date, Ford has dedicated more than $138 million to the cause. Through its Ford Warriors in Pink program, Ford helps to raise important funds aimed at removing mobility barriers for patients – as 100% of the net proceeds from the sale of its unique line of clothing and accessories is dedicated to the cause.
PROGRAMS
WARRIORS IN PINK
Clothing and Accessories:
The Ford Warriors in Pink collection is a line of wear and gear designed to help raise funds, awareness and the spirit of those touched by breast cancer. 100% of the net proceeds from the sale of all Ford Warriors in Pink merchandise is dedicated to one of two charitable organizations that the shopper gets to choose at checkout. To learn more about the per product donation amount, or how Ford Warriors in Pink and Susan G. Komen work together to support breast cancer communities nationwide, visit fordcares.com
Treatment Assistance:
The Treatment Assistance Program helps individuals undergoing breast cancer treatment through Ford-funded grants and services. This program aims to help those facing transportation challenges by providing limited financial assistance and support services in times of need.
PRODUCTS
“Through my work at Ford today, I feel fortunate to be part of a company that’s been committed to the fight against breast cancer for 25 years. In that same spirit, Ford is becoming an official transportation solution for Komen and the patients it supports this year through Ford Warriors in Pink and their program with GoRide Health.“
Jim Peters, Ford Brand Content and Alliances Marketing Manager
PARTNER CHANNELS
CHAMPION PARTNER
FORD MOTOR COMPANY
PARTNER SINCE
1994
TOTAL CONTRIBUTIONS
$ 40M+
FLAT DONATION
$ 100k
Warriors in Pink
Active Program Dates:
January 1, 2020 – December 31, 2020
Product:
Apparel and accessories
Product Available for Purchase:
At www.fordcares.com
Benefit to Komen:
Donation varies per product; see www.fordcares.com for more details.
Susan G. Komen is one of four breast cancer charities that consumers can designate at the time of purchase to receive a donation or additional giving at checkout.
Every person affected by breast cancer begins a journey. Ford Warriors in Pink helps support that journey. Warrior symbols, which signify strength, courage, hope, love, unity and remembrance, appear on Warriors in Pink wear and gear sold at www.fordcares.com. Ford Warriors in Pink Models of Courage, breast cancer survivors and co-survivors act as the program ambassadors, reaching out to help and encourage others facing the disease. Meet the Models of Courage: warriorsinpink.ford.com/models-of-courage/
Our corporate partners and sponsors are passionate about their involvement with us, engaging their customers, employees and communities in our mission to save lives and end breast cancer. Through their generosity, we educate millions of women and families about breast cancer and raise crucial funds for breast cancer research, education, screening and treatment. We strive to serve as a valuable nonprofit partner by developing partnerships that are beneficial for the consumer, the company and for our mission.
HELP US SPREAD THE WORD!
Show your support of our partners working toward Komen’s mission of ending breast cancer.