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Chef Robert Irvine’s FITCRUNCH
A Protein Bar with Purpose
In honor of National Breast Cancer Awareness Month, FITCRUNCH® invited consumers to support Susan G. Komen® by purchasing their exclusive Strawberry Strudel protein bars which are available at Amazon and Walmart. From October 2025 to September 2026, Chef Robert Irvine’s FITCRUNCH® will donate $75,000 to Susan G. Komen regardless of sales.
About FITCRUNCH®
FITCRUNCH® makes getting your protein more enjoyable than ever before with a delicious lineup of high protein baked bars. Created by television personality, entrepreneur, and chef Robert Irvine, FITCRUNCH® protein bars provide quality nutrition and an unmatched taste. FITCRUNCH® supports Robert Irvine Foundation, which is a not-for-profit 501(c)(3) organization with the mission of giving back and serving the men and women defending our country, our veterans, first responders, and the families who stand beside them. FITCRUNCH® is also a proud supporter of Komen in its fight to end breast cancer.
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“It’s an honor to partner with the Susan G. Komen Foundation, a charity with a proven track record of doing meaningful work that makes a real difference in people’s lives,” Irvine said. “To be able to support them with the Strawberry Strudel FITCRUNCH bar—one of the highest-rated products we’ve ever released—makes so much sense. Between the strawberry flavor and the pink-and-white icing, it’s a partnership that creates more than financial support, but raises awareness of the need for breast cancer research with a positive, lasting impression.
I was called to be a chef in part because of food’s incredible power to bring people together. This partnership accomplishes just that—all in service of a greater good.”
– Robert Irvine, co-founder and celebrity chef