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Simplify launches Exchange Traded Fund (ETF), PINK, benefiting Susan G. Komen®

Simplify is a proud supporter of Susan G. Komen® by raising funds to support the fight against breast cancer. Simplify has, together with renowned hedge fund manager Michael Taylor, created a health care themed investment fund, PINK.  Simplify’s net profits earned from managing the Fund will be donated to Susan G. Komen®. Both Simplify and Michael Taylor have waived their fees in order to donate 100% of the net proceeds to the Susan G. Komen® breast cancer organization.



Simplify is an ETF (exchange traded fund) provider, and launched the ETF ‘PINK’, benefiting Susan G. Komen® in October 2021. The initiative came from a collective passion for creating a true ESG (environmental, social, governance) investment product that could give back and help save lives.


Our corporate partners and sponsors are passionate about their involvement with us, engaging their customers, employees and communities in our mission to save lives and end breast cancer. Through their generosity, we educate millions of women and families about breast cancer and raise crucial funds for breast cancer research, education, screening and treatment. We strive to serve as a valuable nonprofit partner by developing partnerships that are beneficial for the consumer, the company and for our mission.


Show your support of our partners working toward Komen’s mission of ending breast cancer.