Wacoal’s Fit for a Cure Supports Susan G. Komen Breast Cancer Care

Ending breast cancer one fitting a time

Wacoal – FIT FOR THE CURE®

Wacoal is a proud supporter of Susan G. Komen®.  Wacoal has donated more than $6 million to Komen since the partnership began in 1999! Wacoal’s contributions to Komen through Fit for the Cure® and other initiatives support Komen’s direct patient support services. Together with all program initiatives conducted by Wacoal, Wacoal will donate an aggregate guaranteed minimum donation of $125,000 in 2025 to support Komen’s direct patient support programs, including Komen’s free Breast Care Helpline and financial assistance programs. To learn more about Wacoal’s program initiatives, click here.

Wacoal is a proud supporter of Susan G. Komen®. This partnership, which began in 1999, has been instrumental in advancing the fight against breast cancer. Over the years, Wacoal has donated more than $6 million to Komen, demonstrating an unwavering commitment to this critical cause. These contributions have primarily been channeled through Wacoal’s Fit for the Cure® and other impactful initiatives, directly supporting Komen’s patient support services.

The Fit for the Cure® program is a cornerstone of this partnership. It not only raises essential funds but also increases awareness about breast cancer and the importance of early detection. Wacoal donates to Susan G. Komen® when a customer receives a bra fitting and purchases a regularly priced Wacoal or b.tempt’d bra at a The Fit for the Cure® event. This program underscores Wacoal’s dedication to enhancing women’s health and well-being, providing both financial support and crucial health information.

In addition to Fit for the Cure®, Wacoal engages in various other initiatives aimed at supporting Komen’s mission. These efforts ensure that a comprehensive support system is available for those affected by breast cancer. For instance, Wacoal’s contributions help fund Komen’s free Breast Care Helpline, a vital resource offering emotional support and information to patients and their families. This helpline is staffed by trained specialists who provide guidance on a wide range of topics, from understanding diagnosis and treatment options to connecting with local resources.

Together with all program initiatives conducted by Wacoal, the company has committed to donating an aggregate guaranteed minimum donation of $200,000 in 2024 to support Komen’s direct patient support programs. This substantial contribution underscores Wacoal’s ongoing dedication to making a meaningful impact in the fight against breast cancer. It also highlights the power of partnerships in driving progress and providing essential support to those in need.

Wacoal’s long-standing partnership with Susan G. Komen® exemplifies the significant impact that corporate support can have on non-profit organizations. By aligning with Komen, Wacoal not only helps fund critical services but also amplifies awareness and education efforts surrounding breast cancer.

To learn more about Wacoal’s program initiatives and their partnership with Susan G. Komen®, click here.

About Wacoal
Wacoal, the nation’s leading designer intimate apparel brand, celebrates its 26th year of partnership with Susan G. Komen®.  Wacoal has donated more than $6 million to Komen since the partnership began and has conducted over 1 million fittings! Wacoal’s donations through Fit for the Cure® and other initiatives support Komen’s direct patient support services, including its free Breast Care Helpline and financial assistance program. 

Wacoal partners with Susan G. Komen in a variety of ways. To learn more about these programs visit Wacoal’s website, or Susan G. Komen’s Live Pink.

Digital disclaimers: *Wacoal is matching individual donations $1 for every $1 donated through Mar. 17, 2025 (up to $50,000 total). All gifts raised above $50,000 during this time will be used where needed most. Match funds only apply to donations for this promotion and do not apply to other programs, fundraisers or events.

*Wacoal is matching individual donations $2 for every $1 donated through Mar. 31, 2025 (up to $75,000 total). All gifts raised above $75,000 during this time will be used where needed most. Match funds only apply to donations for this promotion and do not apply to other programs, fundraisers or events.

Direct Mail Disclaimer: *Wacoal is matching individual donations, dollar for dollar, up to $75,000 through March 31, 2025. All gifts raised above $75,000 during this time will be used where needed most. Match funds only apply to donations for this promotion and do not apply to other programs, fundraisers or events.