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Helping to end breast cancer one fitting at a time 


In 2023, Wacoal’s donation to Susan G. Komen will increase to $5 for every person who receives a complimentary bra fitting (Touch-Free™ option available) and purchases a regular price Wacoal or b.tempt’d bra at a Fit for the Cure® event. Each spring and fall, Wacoal holds more than a thousand Fit for the Cure® events at department and specialty stores across the United States.  

About Wacoal

Wacoal, the nation’s leading designer intimate apparel brand, celebrates its 21st year of Fit for the Cure® in partnership with Susan G. Komen®.  Wacoal has donated more than $6 million to Komen since the partnership began and has conducted close to 1 million fittings! Wacoal’s donations through Fit for the Cure® and other initiatives support Komen’s direct patient support services, including its free Breast Care Helpline and financial assistance program.  

Wacoal is matching individual donations $1 for every $1 donated up to $25,000 through February 23, 2023. All gifts raised above $25,000 during this time will be used where needed most.  Match funds only apply to donations for this promotion and do not apply to other programs, fundraisers or events.