Get the latest news and updates from Susan G. Komen

Blog  |  Newsroom

The 5th Annual Susan G. Komen® “Live Pink” Program Highlights Companies Supporting the Fight Against Breast Cancer

Susan G. Komen®, the world’s leading breast cancer organization, today announced the return of its annual “Live Pinkprogram, which shares products and services from Komen’s corporate partners that support the fight against breast cancer. Each year during National Breast Cancer Awareness Month, Live Pink offers consumers an opportunity to shop products and services that fund patient care services, breast cancer research, and resources to help end breast cancer.

“Partners included in Susan G. Komen’s Live Pink program are committed to supporting our mission to uplift those affected by breast cancer and to end this disease for good,” said Sarah Rosales, Senior Vice President of Corporate Partnerships & Direct Marketing. “Purchasing products and services from these partners gives consumers an opportunity to support Komen’s programs that help save lives, including our Patient Care Helpline, research initiatives, and advocacy.”

All products listed in this year’s Live Pink portfolio help fund research and services that support people living with breast cancer.

Live Pink products and services available this year include:

  • Bank of America Pink Ribbon Banking Products
  • Avis Car Rental
  • Budget Car Rental
  • CARS Paving the Road for a Cure
  • Expedia “Travel to Help End Breast Cancer”
  • Ford Warriors in Pink Collection
  • JOANN Shop in Store and Donate
  • Mohawk Decorate for the Cure SmartCushion
  • Simon Properties “Shop with Purpose” digital savings pass
  • Wacoal Bras with a Cause & Fit for the Cure®
  • BJ’s Wholesale Club Apparel Collection
  • Bowl for the Cure powered by the United States Bowling Congress

To learn more about Komen’s Live Pink program, visit