Susan G. Komen® and Skillz Charity Partnership Raises $120,000+
Skillz, the worldwide leader in mobile eSports, today announced that it has raised over $120,000 for Susan G. Komen®, the world’s leading breast cancer organization. Since the partnership launched in March 2018, more than 25,000 eSports players, primarily between the ages of 18 and 35, participated through the Skillz platform. The total amount raised exceeded the original $100,000 anticipated by more than 20 percent, and included participants from 38 United States as well as over 60 countries.
“This partnership with Skillz enabled us to rally our existing donors in a fun new way, while engaging new, younger supporters,” says Christina Alford, senior vice president of development at Susan G. Komen. “Finding ways to connect with a younger audience in ways that are meaningful to them is vital to Komen and the future of our mission.”
Susan G. Komen invests in groundbreaking research and provides potentially life-saving education and patient support programs across the country. Thanks to the funds raised through the Skillz platform, Komen could provide services such as:
- 4,095 hours of support from breast cancer patient navigators
- 277 treatment assistance grants to help breast cancer patients receive the medications they need and/or travel to treatment appointments
- 877 screening mammograms
- 702 Diagnostic mammograms
- 1,117 breast ultrasounds (for diagnosis)
- 223 breast MRIs
- 153 breast biopsies
“Having the opportunity to support Susan G. Komen’s mission through the Skillz platform, while earning exciting prizes, was an amazing experience,” says Wendy Marcum, a recurring charity tournament participant. “It was a pleasure being able to play in support of a special woman in my life who was affected by breast cancer.”
As eSports continue to become more deeply ingrained into mainstream culture, charity tournaments have become popular ways for the industry to engage tomorrow’s generations. In December, hit battle royale game “Fortnite” held a charity event featuring popular streamers. “PUBG” also held an eSports event that month contributing to several charities, such as St. Jude Children’s Research Hospital and Doctors Without Borders.
“The gaming industry, now worth more than triple the global film industry, has a responsibility to give back – and eSports have emerged as the best way to do it,” says Andrew Paradise, CEO and founder of Skillz. “Having worked with over 50 nonprofits in the past, we’ve seen the powerful impact Skillz can have as a platform for good, and we’re looking forward to contributing to even more causes in the future.”
For charitable organizations looking to partner with Skillz, please contact email@example.com. For more information about Skillz-enabled games and implementing mobile eSports competitions, visit www.skillz.com or email firstname.lastname@example.org.