PUMA Hoops, the global sports brand, and NBA Star LaMelo Ball are proud to raise breast cancer awareness during the month of October. This significant collaboration sees PUMA Hoops joining forces with the Susan G. Komen® the world’s leading nonprofit breast cancer organization, working to save lives and end breast cancer forever through, research and advocacy.
Together, PUMA Hoops and LaMelo Ball are determined to play a pivotal role in raising awareness and contributing to the cause. Throughout October, they are launching a special campaign aimed at making a difference in the lives of those affected by breast cancer.
PUMA Hoops and LaMelo Ball are introducing the MB.01 BCA shoe, the latest release in Melo’s “Rare Reserve” line. This exclusive edition of Melo’s signature shoe is styled for breast cancer awareness. An all-pink colorway takes the MB.01’s silhouette to another level with innovative PUMA tech like NITROFOAM™ that’ll help your game speak for itself. Embroidered on the tongue silhouette is a delicate pastel ribbon, a symbolic testament of compassion and the commitment to research and awareness surrounding Breast Cancer.
As part of this MB.01 drop, set to launch on September 29th, 2023, PUMA Hoops will donate Twenty Thousand U.S. Dollars ($20,000) to Susan G. Komen. The MB.01 has become a symbol of LaMelo’s commitment to both style and substance on and off the court, making it the perfect platform for this initiative.
Join PUMA Hoops and LaMelo Ball this October in making a meaningful impact in the fight against breast cancer. MB.01 BCA, wear your heart on your sleeve and your awareness on your feet.
The PUMA MB.01 BCA shoe will retail for $140 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker and Kids Foot Locker.