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Susan G. Komen® Highlights “Live Pink” Products and Companies Making A Difference In The Fight Against Breast Cancer

The Annual Live Pink Program Encourages Consumers to Shop for a Cause this October

Susan G. Komen®, the world’s leading breast cancer organization, today announced the return of its annual “Live Pinkprogram, which highlights products from its corporate partners that support the fight against breast cancer.  Live Pink, launching during National Breast Cancer Awareness Month gives consumers the opportunity to shop for items that benefit a worthy cause; funding research, patient services, and education to end breast cancer for all.

“For four years, Susan G. Komen’s Live Pink program has shared a list of products and services from our corporate partners that support our mission to assist those impacted by breast cancer and end this disease forever,” said Sarah Rosales, Vice President of Corporate Partnerships. “When consumers purchase these products or participate in a partner program benefiting Komen, they are funding research and patient services that help save lives.”

Komen has partnered with a variety of companies as part of the 4th annual Live Pink program. Each product in the Live Pink portfolio will fund critically needed patient care services and research that support individuals through their breast cancer diagnosis, treatment and beyond.

Live Pink products and services available this year include:

  • JOANN Shop in Store and Donate
  • Avis Car Rental
  • Budget Car Rental
  • Kent Bicycles 26″ Women’s Komen Floral Cruiser Bike
  • Ford Warriors in Pink Collection
  • Mohawk Decorate for the Cure SmartCushion
  • Wacoal Bras with a Cause & Fit for the Cure®
  • Sugarbear Vitamin Care – Sweet Vitamins for a good cause
  • Natura Bissé Nourishing Natural Balm
  • BJ’s Wholesale Komen Apparel
  • Echelon® GT bike, apparel and accessories
  • Simon Malls “Shop with Purpose” digital Discount Pass
  • CARS Paving the Road for a Cure
  • ZENITH Chronomaster Original Pink watch

To learn more about the companies and their products and services featured on Komen’s Live Pink program, visit