Stories about breast cancer that can inspire and inform

Blog  |  Newsroom

2025 Super Bowl Ad Highlights Breast Screening Importance

This year, during the Super Bowl, something amazing will happen in the breast cancer community – a call to action nationwide. Watch Paula Schneider, president and chief operating officer at Susan G. Komen, discuss this momentous occasion.  

With the help of Hailee Steinfeld and Wanda Sykes, Novartis launched their Your Attention, Please campaign, which inspires people to understand their breast cancer risk, take action and prioritize breast cancer screenings.  

This is just one way Komen, Novartis and fellow advocacy partners joined forces to shine a light on breast cancer, a disease that kills roughly 116 women each day in the U.S.

Breast cancer screening and early detection play an important role in a person’s health. Screening tests can help detect breast cancer at an early stage when the chances of survival are highest. Knowing your risk of breast cancer and getting screened can help people take charge of their health, but we must also ensure that all people have affordable access to that screening.  

We know that early detection saves lives, but right now, about 50% of women aren’t getting their yearly mammograms. With your support, we can change that. 

Ending breast cancer needs all of us. Learn more about breast cancer screening here.  

If you or someone you know needs support, please reach out to our Breast Care Helpline at 1-877 GO KOMEN (1-877-465-6636) or visit us on our website here.